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How Automa Generated 67 Qualified Demos in 90 Days
And cut their sales cycle by 40%—without hiring a single in-house marketer
67
Qualified Demos
in 90 days
$4.7M
New Pipeline
documented attribution
40%
Sales Cycle Reduction
18 months → 10.8 months


How Automa Generated 67 Qualified Demos in 90 Days
And cut their sales cycle by 40%—without hiring a single in-house marketer.



✔️ 67 Qualified Demos in 90 days

✔️ $4.7M New Pipeline documented attribution

✔️ 40% Sales Cycle Reduction 18 months → 10.8 months

The Company Profile

Automa Sp. z o.o. for over 20 years, has been manufacturing and designing low-voltage switchgears and advanced energy automation systems globally.

  • Industry

    Energy automation systems

  • Challenge & Timeline

    Lead generation drought, 18-month sales cycles; 90-day pilot program

The Company Profile

Automa Sp. z o.o. for over 20 years, has been manufacturing and designing low-voltage switchgears and advanced energy automation systems globally.

  • Industry

    Energy automation systems

  • Challenge & Timeline

    Lead generation drought, 18-month sales cycles; 90-day pilot program
The Challenge
Before Working With Us
  • Only 12 inbound leads per month — 60% unqualified (students, residential homeowners)
  • 18-month average sales cycle — too long for aggressive growth targets
  • Overwhelmed 3-person marketing team — couldn't support 22-rep sales team
  • Generic content focused on features — not resonating with building owner priorities
  • Losing deals to larger competitors — despite having superior technology
The Challenge
Before Working With Us
  • Only 12 inbound leads per month — 60% unqualified (students, residential homeowners)
  • 18-month average sales cycle — too long for aggressive growth targets
  • Overwhelmed 3-person marketing team — couldn't support 22-rep sales team
  • Generic content focused on features — not resonating with building owner priorities
  • Losing deals to larger competitors — despite having superior technology
“
"Our sales reps were spending 70% of their time cold calling. We had brilliant technology but no way to communicate its value to building owners who don't think in terms of 'sensor accuracy' and 'API integrations.'"
David Kaczmarek, CEO of Automa
What We Did in 90 Days
  • Month 1: Foundation
    Strategic Repositioning

    Shifted messaging from technical features to financial outcomes. Created persona-specific value props for building owners, facility managers, CFOs, and sustainability officers.

    Hero Content Assets

    • Interactive ROI Calculator (83 leads)
    • IAQ Compliance White Paper (42 leads)
    • 3 Customer Video Case Studies
  • Month 2: Momentum
    ABM Campaign

    Targeted 50 dream accounts with 247 personalized outreach touches across LinkedIn and email. 36% connection acceptance rate.

    Multi-Channel Execution

    • Webinar with 43 attendees (11 demos)
    • LinkedIn thought leadership series
    • Retargeting campaigns ($4K ad spend)
  • Month 3: Conversion
    Sales Enablement

    Created BMS Integration Matrix that eliminated the #1 objection and reduced integration scoping time from 3 weeks to 3 days.

    Final Push Tactics

    • Free building performance audits (27 demos)
    • Direct mail to top 15 accounts (6 demos)
    • Personalized video outreach
The Results
  • 10.8X
    Lead Volume Increase
    389 total leads vs. typical 36
  • 104X
    Return on Investment
    $4.7M pipeline from $45K investment
  • 4.5X
    Demo Increase
    67 demos vs. typical 15
✅ Lead Generation

Total Leads: 389
Marketing Qualified Leads: 127
Qualified Demos: 67
Proposals Sent: 18
Deals Closed (90 days): 6 ($1.08M)
📊 Channel Attribution

LinkedIn Outreach: 28 opps (42%)
Content Downloads: 19 opps (28%)
Webinar/Events: 11 opps (16%)
Retargeting Ads: 5 opps (7%)
Direct Mail: 4 opps (6%)
✅ Lead Generation

Total Leads: 389
Marketing Qualified Leads: 127
Qualified Demos: 67
Proposals Sent: 18
Deals Closed (90 days): 6 ($1.08M)
📊 Channel Attribution

LinkedIn Outreach: 28 opps (42%)
Content Downloads: 19 opps (28%)
Webinar/Events: 11 opps (16%)
Retargeting Ads: 5 opps (7%)
Direct Mail: 4 opps (6%)
Efficiency Gains
  • 40%
    Sales Cycle Reduction
    18 months → 10.8 months
  • 95%
    Integration Scoping Time Reduced
    3 weeks → 3 days
  • $672
    Cost Per Qualified Demo
    vs. $2,400 with cold calling
  • 70% → 25%
    Sales Rep Time on Outbound
    More time selling, less prospecting
Efficiency Gains
  • 40%
    Sales Cycle Reduction
    18 months → 10.8 months
  • 95%
    Integration Scoping Time Reduced
    3 weeks → 3 days
  • $672
    Cost Per Qualified Demo
    vs. $2,400 with cold calling
  • 70% → 25%
    Sales Rep Time on Outbound
    More time selling, less prospecting
“
Before working with them, our marketing was a mess. In 90 days, everything changed. The ROI calculator alone generated more qualified leads than we'd gotten in the previous 6 months combined. We were skeptical about the 67-demo guarantee. They delivered exactly 67—all documented and auditable. Our board was impressed.
— Marcus Krol
VP of Marketing, Automa
90-Day Performance Guarantee • No Long-Term Contracts Required
Ready for Similar Results?
If you're a building technology or energy management company struggling with lead generation, long sales cycles, or overwhelmed marketing teams, let's talk.
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hello@breath.team
244 5th Ave
New York, NY
10001
hello@breath.vision
244 5th Ave
New York, NY
10001
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