BREATH BLOG
Life of Colors
Have you ever thought that every color has its own history?
Here at BREATH, we study the history of pigments and their paths of development and transformation into the substances you now call colors. So, let us tell a tale.
You probably won't believe that there were times when blue was considered a feminine color, symbolizing sadness and sorrow. If you look at the icons of the Blessed Virgin Mary, you will see a blue cloak covering her in most cases. Until the mid-20th century, it was traditional to dress baby girls in blue, while red represented male energy.

So how did blue become a color associated with stability and respectability? Classic Navy Blue is associated with the business world, and many companies in the financial and insurance sectors use it in their visual brand identity. They hardly consider the fact that this color owes its respectability to the navy - sailors needed a stable color for their uniform that would resist the sun and sea with equal success.
However, not all colors followed such a controversial path. For example, the color green became a symbol of many social, cultural, and religious movements
Kelly green - the color of spring grass - that many wear on St. Patrick's Day only appeared at the beginning of the twentieth century. How did the connection between the Irish and Kelly green emerge?

During a time of anti-Catholic bias and orange-wearing Protestants, Irish Catholics wanted a symbolic color of their own. Meanwhile, the saint's lesson of the shamrock had become increasingly central to Irish Catholic identity.

At the same time, green had become associated with revolution, and the green flag, sometimes bearing the golden harp, became the symbol of the fiery Irish Home Rule movement, which sought independence from Britain. Now the flag of Ireland contains three colors - green symbolizes the Catholic nationalists, orange the Protestants, and white the peace it was hoped would reign between them.
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