The Afterthought Project: Divine Stories, differently...
BREATH PROJECTS
Welcome to The Afterthought Project—an innovative digital studio that tells divine stories... differently.
The Afterthought Project:
Divine Stories, differently...
Divine Stories, differently...
Welcome to The Afterthought Project—an innovative digital studio that tells divine stories... differently.
Scope of the project:
Market Research + Strategy Session
Brand Identity
Communication Strategy
Content Strategy
Social Media Presence
Brand Identity
Communication Strategy
Content Strategy
Social Media Presence
“
We were delighted to work on a project with a mission beyond the ordinary — breathing life into timeless Biblical narratives through the enchantment of immersive technologies. The Afterthought Project approached us with a clear goal: to infuse the concept of a technology-based digital studio and the brand's ideology into an outstanding communication strategy and brand identity. Through extensive market research, focus group insights, and collaborative strategy sessions, we delved into the essence of their vision. The result is a communication strategy that positions the Afterthought Project as a one-of-a-kind digital studio, seamlessly blending the latest XR technologies with artistic expression to weave immersive divine tales that transcend generations.
“
We were delighted to work on a project with a mission beyond the ordinary — breathing life into timeless Biblical narratives through the enchantment of immersive technologies. The Afterthought Project approached us with a clear goal: to infuse the concept of a technology-based digital studio and the brand's ideology into an outstanding communication strategy and brand identity. Through extensive market research, focus group insights, and collaborative strategy sessions, we delved into the essence of their vision. The result is a communication strategy that positions the Afterthought Project as a one-of-a-kind digital studio, seamlessly blending the latest XR technologies with artistic expression to weave immersive divine tales that transcend generations.
Challenge Met: Create a biblical universe accessible to everyone
The first objective was to harness and spotlight the cutting-edge XR technologies employed by the digital studio. This required a strategic approach to seamlessly incorporate these technologies into the user experience, ensuring accessibility to a wide audience."
Artistic Expression of Visionaries:
The second focus was on capturing and expressing the artistic vision of the creative team. This involved translating their unique perspective and creativity into the design and narrative elements of the biblical universe, ensuring a rich and immersive experience."
“
The third objective aimed at establishing a community hub. This space needed to serve as a central point for users, allowing them to embark on an immersive journey into divine narratives. Additionally, the hub provided a platform for users to share insights and engage with others, fostering a sense of community around the shared exploration of these narratives.
“
I wanted to thank the BREATH team for the hard work they put in on our vision. We're excited to use the elements that they've designed.
© All Rights Reserved. BREATH VISION
hello@breath.vision
hello@breath.vision
© All Rights Reserved. BREATH VISION
hello@breath.vision
hello@breath.vision
