At PORIA we believe in ageless beauty for everyone by creating low-molecular products for skin health.
PORIA: Advanced Beauty
At PORIA we believe in ageless beauty for everyone by creating low-molecular products for skin health.
Scope of the project:
Market Research + Strategy Session Visual Brand Identity Brand Guidelines Package Design Digital Marketing Campaign Social Media Presence Pitch Deck Sales Kit
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Everyone dreams about discovering a magical elixir to preserve the youthfulness of their skin. It's even more enchanting when this secret is portable. When the PORIA team came to us, all they had was the formula for the Well-aging complex. Crafting a visual brand identity marked just the initiation of an incredible journey for this skincare startup, rooted in the heart of New York City.
Anna Kozachukhna, Art Director at BREATH Agency
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Everyone dreams about discovering a magical elixir to preserve the youthfulness of their skin. It's even more enchanting when this secret is portable. When the PORIA team came to us, all they had was the formula for the Well-aging complex. Crafting a visual brand identity marked just the initiation of an incredible journey for this skincare startup, rooted in the heart of New York City.
Anna Kozachukhna, Art Director at BREATH Agency
Challenge Met: Building Ageless Trust
The initial phase of the project was pivotal, focusing on attracting investments. This emphasized the necessity for a stellar visual representation of the product, both in the physical and digital realms. The BREATH team developed comprehensive brand guidelines, subsequently applying them to create pitch deck presentations, sales kits, social media visuals, and a digital marketing campaign. We successfully achieved our objective, signifying the imminent launch of the PORIA Well-aging complex into the market!
Profound Approach To Skin Health:
The manufacturing process reflects the concept of crafting products of higher quality and value. That means we look at every step of the supply chain of the way our ingredients are grown, sourced, and transported, to our manufacturing facilities and eventual consumer use and disposal."
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PORIA boasts a dynamic and motivated team, mirroring the characteristics of our target audience. Our market research unveiled a surprising insight — the audience for well-aging skincare products is notably younger than conventionally believed. In the present era, individuals commence their skincare journey as early as 25. This discovery played a pivotal role in defining the core persona of the PORIA brand — a young, confident, and ambitious denizen of the concrete jungle.
—Diana Polgar, Brand Strategist at BREATH Agency
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Just wanted to give a big shout-out to the BREATH team! Your hard work on our project is much appreciated.