Yusan Young: Bridging Korean Traditions with the American Beauty Market
BREATH PROJECTS
Welcome to Yusan Young—an exceptional skincare brand blending the finest Korean treatment traditions.
Yusan Young: Bridging Korean Traditions with the American Beauty Market
Welcome to Yusan Young—an exceptional skincare brand blending the finest Korean treatment traditions.
Scope of the project:
Market Research + Strategy Session Visual Brand Identity Brand Guidelines Communication Strategy Content Strategy
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At BREATH, we focus on collaborations with sustainable high-quality brands and startups. Yusan Young, a company dedicated to importing premium Korean skincare products and developing their brand tailored for high-allergenic skin types, perfectly aligns with our ethos. For those considering skincare as more than a routine but a self-care ritual, Yusan Young is a treasure. Our journey with them began with meticulous market research, forming the foundation for an extraordinary communication strategy.
Anna Kozachukhna, Art Director at BREATH Agency
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At BREATH, we focus on collaborations with sustainable high-quality brands and startups. Yusan Young, a company dedicated to importing premium Korean skincare products and developing their brand tailored for high-allergenic skin types, perfectly aligns with our ethos. For those considering skincare as more than a routine but a self-care ritual, Yusan Young is a treasure. Our journey with them began with meticulous market research, forming the foundation for an extraordinary communication strategy.
Anna Kozachukhna, Art Director at BREATH Agency
Challenge Met: Cultivating Trust with Yusan Young
Understanding the Yusan Young audience's unique needs, we recognized that they seek trust over brand names. In skincare, building trust necessitates transparency about what's beneficial and what might pose risks for specific skin types. To address this, we integrated educational programs seamlessly into our communication strategy."
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I'm truly in love with the experience I got working with BREATH agency. Attention to detail, and understanding of the brand story, background, and goal were taken into account. The process was smooth and easy, especially for me because it was my first experience working with such an agency. I'm glad that I found professionals in the industry I needed. They have done that job above expected!