Yusan Young: Bridging Korean Traditions with the American Beauty Market
Welcome to Yusan Young—an exceptional skincare brand blending the finest Korean treatment traditions.
Yusan Young: Bridging Korean Traditions with the American Beauty Market
Welcome to Yusan Young—an exceptional skincare brand blending the finest Korean treatment traditions.
Scope of the project:

Market Research + Strategy Session
Visual Brand Identity
Brand Guidelines
Communication Strategy
Content Strategy
At BREATH VISION, we focus on collaborations with sustainable, high-quality brands and startups. Yusan Young, a company dedicated to importing premium Korean skincare products and developing their brand tailored for high-allergenic skin types, perfectly aligns with our ethos. For those considering skincare as more than a routine but a self-care ritual, Yusan Young is a treasure. Our journey with them began with meticulous market research, forming the foundation for an extraordinary communication strategy.
Anna Yuan, Art Director at BREATH VISION
At BREATH VISION, we focus on collaborations with sustainable, high-quality brands and startups. Yusan Young, a company dedicated to importing premium Korean skincare products and developing their brand tailored for high-allergenic skin types, perfectly aligns with our ethos. For those considering skincare as more than a routine but a self-care ritual, Yusan Young is a treasure. Our journey with them began with meticulous market research, forming the foundation for an extraordinary communication strategy.
Anna Yuan, Art Director at BREATH VISION
Challenge Met: Cultivating Trust with Yusan Young
Understanding the Yusan Young audience's unique needs, we recognized that they seek trust over brand names. In skincare, building trust necessitates transparency about what's beneficial and what might pose risks for specific skin types. To address this, we integrated educational programs seamlessly into our communication strategy."
I’m truly in love with the experience I had working with BREATH VISION. Their attention to detail and understanding of the brand story, background, and goals were outstanding. The whole process was smooth and easy—especially important since this was my first time working with such an agency. I’m glad I found true professionals in the industry I needed. They delivered the work above expectations!
Helga Spolwind, Founder & CEO at Yusan Young
Made on
Tilda