BREATH BLOG
Typography
Did you notice that typography can affect your mood and your ability to solve problems? If not, no worries, we gonna tell you all the details. Because surely it can.
Kevin Larson and Rosalind Picard experimented and found out that typography can affect a reader's mood and cognitive performance. In two different studies, participants were divided into separate groups and given 20 minutes to read a typeset issue of a magazine on a tablet device.
Typography can affect our mood and cognitive performance
One of the groups was presented with a badly typeset version, while the other group was presented with a properly typeset version. During the session, participants were interrupted and asked to estimate the amount of time they thought had passed since the experiment began. The results of the study showed that:

  • Participants from both groups underestimated the reading time

  • This implies that reading is an engaging task

  • Participants in the proper typography group greatly underestimated their reading time compared to participants that were reading items with poor typography

This implies that reading with good typography is even more engaging. Now you will probably use:

  • Use easy-to-read font types

  • Ensure there's enough white space between your text and visuals

  • Avoid placing images or icons between texts

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