The Company Profile

Asset #1: "The UK Building Owner's ESOS Phase 3 Compliance Guide"

Comprehensive white paper explaining ESOS Phase 3 requirements (deadline: June 2027), who's covered, penalties for non-compliance, and step-by-step compliance roadmap.

Results: 87 downloads, 34 leads, 9 marked as "urgent compliance need"

Asset #2: "SECR vs. ESOS vs. PPN 06/21: Which Applies to Your Portfolio?"

An interactive decision tree tool where UK building owners answer 6 questions and receive a personalized report showing which regulations apply, key deadlines, and recommended actions.

Results: 63 completions, 48 leads, 12 demo requests.

Asset #3: Partner Case Study (UK Context)

Since BuildingMinds had no UK customers yet, we worked with their integration partner (a UK facilities management company) to create a case study showing: "How [UK FM Company] Uses BuildingMinds to Manage 2.3M Sq Ft Across London."

Target Account Selection: 35 UK REITs & Property Companies

Targeted 50 dream accounts with 247 personalized outreach touches across LinkedIn and email. 36% connection acceptance rate.

We identified UK building owners with specific characteristics:
✓ 10+ commercial buildings (ESOS Phase 3 applies)
✓ Listed on LSE or backed by institutions (ESG pressure)
✓ Buildings in London, Manchester, Birmingham (where regulations bite hardest)
✓ Recent sustainability commitments (indicated intent to invest)

LinkedIn ABM Campaign

Targeted 120 decision-makers across 35 accounts:

Week 5-6: Connection Requests
Personalized messages referencing their company's sustainability reports or recent property acquisitions. 38% acceptance rate (46 connections).

Week 6-7: Value-First DMs
"Saw [Company] committed to net-zero by 2030. Most UK portfolios we analyze have a 15-20% data quality gap that undermines GRESB scores. Here's a free assessment tool..."

Week 7-8: Content Sharing
Sent ESOS guide + compliance decision tree to engaged contacts. 8 demo requests from this sequence.

LinkedIn Thought Leadership

CEO posts (ghostwritten, UK-focused):

• "Why UK building owners are 18 months behind on net-zero planning."
• "Brexit created an ESG reporting gap. Here's what it means for your portfolio."

Result: 12,400 UK impressions, 5 direct inquiries.

"Free Energy Data Audit"

Offered to warm leads: "Send us energy data from 2-3 buildings. We'll analyze data quality, identify gaps, and show you what's blocking accurate ESG reporting."

• Audit requests: 17
• Completed: 14
• Demos booked: 11 (79% conversion)

UK Partner Announcement

Announced strategic partnership with UK-based ESG consultant. Created press release + LinkedIn announcement + blog post.

Impact: Signaled a serious UK commitment. Generated 6 inbound inquiries from prospects who'd been on the fence.